Aroma Israel's advertising campaign reflects the company's marketing strategy. The concept transfers a message stating "Aroma is everywhere" using a minimalist and pure approach. The marketing approach is unobtrusive, and doesn't focus aggressive marketing techniques on the customer.

The "Look for the Cup" campaign, which won the Goldfish Award, was based on scenes in which the famous Aroma cup was hidden. The choice of scenes gave the campaign an amusing twist and strengthened Aroma's image as well as its bond with its customers.

Aroma Israel's advertising campaign reflects the company's marketing strategy. The concept transfers a message stating "Aroma is everywhere" using a minimalist and pure approach. The marketing approach is unobtrusive, and doesn't focus aggressive marketing techniques on the customer.

The "Look for the Cup" campaign, which won the Goldfish Award, was based on scenes in which the famous Aroma cup was hidden. The choice of scenes gave the campaign an amusing twist and strengthened Aroma's image as well as its bond with its customers.