Beginning of May 2009 -Aroma Israel launches a 1 million NIS summer campaign for Ice Aroma, one of the chain's leading products.
This move will include a national newspaper ad campaign, a radio ad campaign, TV channel 2 and 10 endorsements as well as Marcom in chain branches. The Ice Aroma has been the chain's most popular product, from the very beginning, since the opening of the first branch in 1994. Millions of Ice Aromas are sold every year thanks to its exceptional flavor and texture, the hot Israeli summer and the product availability in every Aroma Israel branch across the country.

The campaign presents a cup of Ice Aroma from the inside point of view and uses innovative visual and audio elements. The campaign is based on the product itself which has been adapted to the different characteristics of every media.
Aroma Israel has chosen to concentrate on a unique advertising concept that focuses on the Ice Aroma. The delicious beverage represents the realization that we all deserve a little treat whenever we choose. Aroma Israel's Ice menu includes seven different beverages such as the Ice Aroma diet, IceEspresso, Natural yogurt Ice and others.
Vanilla or chocolate ice-cream can be added to all Ice Aromas.

Beginning of May 2009 -Aroma Israel launches a 1 million NIS summer campaign for Ice Aroma, one of the chain's leading products.
This move will include a national newspaper ad campaign, a radio ad campaign, TV channel 2 and 10 endorsements as well as Marcom in chain branches. The Ice Aroma has been the chain's most popular product, from the very beginning, since the opening of the first branch in 1994. Millions of Ice Aromas are sold every year thanks to its exceptional flavor and texture, the hot Israeli summer and the product availability in every Aroma Israel branch across the country.

The campaign presents a cup of Ice Aroma from the inside point of view and uses innovative visual and audio elements. The campaign is based on the product itself which has been adapted to the different characteristics of every media.
Aroma Israel has chosen to concentrate on a unique advertising concept that focuses on the Ice Aroma. The delicious beverage represents the realization that we all deserve a little treat whenever we choose. Aroma Israel's Ice menu includes seven different beverages such as the Ice Aroma diet, IceEspresso, Natural yogurt Ice and others.
Vanilla or chocolate ice-cream can be added to all Ice Aromas.