In 2005 Aroma made a suggestion to the animation department of Bezalel Academy of Art and Design in Jerusalem – hold a competition between students for the production of a 10-second advertising clip. Department head Mr. Roni Oren conducted the contest, at the end of which all the clips were aired. (Three out of ten were supposed to be chosen, but all of the clips were outstanding). The aired campaign was determined by an objective marketing survey to be extremely successful, and the students involved all received scholarships as a gift from Aroma Israel.

In 2005 Aroma made a suggestion to the animation department of Bezalel Academy of Art and Design in Jerusalem – hold a competition between students for the production of a 10-second advertising clip. Department head Mr. Roni Oren conducted the contest, at the end of which all the clips were aired. (Three out of ten were supposed to be chosen, but all of the clips were outstanding). The aired campaign was determined by an objective marketing survey to be extremely successful, and the students involved all received scholarships as a gift from Aroma Israel.