Aroma Israel selects the best, freshest, most natural products & ingredients available; from the coffee beans to the wheat, fruits, and vegetables – everything is served to the customer within a minimal amount of time, through maintenance of quality and full control of the food chain. This control is enabled by the chain's new factory complex in Emek Ha'ela, where the coffee is roasted, the dough for bread and pastries is prepared, the fruits and vegetables are sliced, and the dressings are made. Delivery trucks leave the factories daily and distribute the fresh products to the branches, which are required to use them for the day's customer orders.
This fast and efficient regiment, in which millions have been invested, is responsible for serving every one of our customers with the freshest food available.

Aroma Israel selects the best, freshest, most natural products & ingredients available; from the coffee beans to the wheat, fruits, and vegetables – everything is served to the customer within a minimal amount of time, through maintenance of quality and full control of the food chain. This control is enabled by the chain's new factory complex in Emek Ha'ela, where the coffee is roasted, the dough for bread and pastries is prepared, the fruits and vegetables are sliced, and the dressings are made. Delivery trucks leave the factories daily and distribute the fresh products to the branches, which are required to use them for the day's customer orders.
This fast and efficient regiment, in which millions have been invested, is responsible for serving every one of our customers with the freshest food available.