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?What is it


  • balance: 400 NIS
  • validity: 23/10/2023


Recent actions

Social Partnerships

We work in several ways to implement and promote our social responsibility, mainly by leveraging our network’s daily interactions with the branches customers and the community


Rasing awareness for early detection

Over the past 7 years, we have been collaborating with the “One in 9” organization, as part of Breast Cancer Awareness Month. This year, our Alfajores were dressed in pink, we placed informative postcards on all tables and we sticked stickers on our single use cups with QR codes which conveniently link to a website where testing appointments can be made.


Placing defibrillators outside the branches

in 2019, the first defibrillator was placed as part of our important collaboration with Maayan Zussman, who lost her partner Dr. Oren Zussman , and with Magen David Adom. As part of this collaboration 15 defibrillators were placed outside branches nationwide. The location of the devices outside the branch allows for lifesaving use even when the branch is inactive.


ADI cards

We offer our customers the option of signing an ADI organ donor cards, which can be found in boxes placed at the branches.


Community time

We allocate “community time” to non-profit organizations, allowing them to use our plasma screen TVs in the branches, free of charge


For more information, please contact Noam Gdalyahu, our Social Responsibility Manager and accessibility coordinator at

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