Social Partnerships

Rasing awareness for early detection

Over the past 7 years, we have been collaborating with the “One in 9” organization, as part of Breast Cancer Awareness Month. This year, our Alfajores were dressed in pink, we placed informative postcards on all tables and we sticked stickers on our single use cups with QR codes which conveniently link to a website where testing appointments can be made.

Placing defibrillators outside the branches

in 2019, the first defibrillator was placed as part of our important collaboration with Maayan Zussman, who lost her partner Dr. Oren Zussman , and with Magen David Adom. As part of this collaboration 15 defibrillators were placed outside branches nationwide. The location of the devices outside the branch allows for lifesaving use even when the branch is inactive.

Putting the stigmas on the table

This year, we took part in a special project, “Putting the stigmas on the table.” In collaboration with the Visual Communication Program of the School of Design and Innovation, the College of Management and with JDC Israel, our customers received placemats which were designed by the students, the purpose of which: to shatter stigmas towards people with disabilities.

ADI cards

We offer our customers the option of signing an ADI organ donor cards, which can be found in boxes placed at the branches.

Community time

We allocate “community time” to non-profit organizations, allowing them to use our plasma screen TVs in the branches, free of charge

For more information, please contact Noam Gdalyahu, our Social Responsibility Manager and accessibility coordinator at Noamgd@aroma.co.il